Having the right logo can have a big impact on your business. Your logo is an identifier that should distinguish you from the others in your industry and stick in the minds of consumers, so you want to get the right balance between eye catching, memorable, and representative of your brand. Ever wonder how well companies have done? Just watch the video for yourself.

This charming 5 year old girl is already starting to recognize logos for famous brands, revealing just how young we are when some commercials make their mark. She’s only 5 but can identify Nike, Disney, the Apple Store, and while she doesn’t know the name, is able to point out the Starbucks siren as “the coffee logo”. Her animated answers illuminate those logos that have already made an impression, and which ones are just another cheetah to her. This is a powerful tool for companies to take advantage of and create brand loyalty at a young age.

Not to say logos should be designed around what children may or may not remember but it gives you something to think about.